Walk into any establishment that sells food and you are bound to find an aisle dedicated to bars. Whole food based bars to candy bars masked as energy bars and everything in between. In this sea of choices it can sometimes feel like a lost cause. I myself prefer a simple bar with minimal ingredients. I prefer a bar that uses whole ingredients but doesn't taste like an old shoe.
Out of nowhere a strange new contender entered the market, Patagonia. For years they have been making Salmon Jerky but recently they took a stab at backpacking food with their Tsampa Soup mix. Even more recently they introduced a three bar line geared towards the outdoor consumer. Although I find it strange that a clothing/gear company is dabbling in the food industry, this is Patagonia we are talking about. Never afraid to stick their necks out there to try something new, even if it flops.
At 1.2 ounces the Inca Berry and Almond Bar 120 calories. Other whole food bars on the market pack a more calorie dense punch. Where the Patagonia bars stand out are in the 100% organic ingredients they use. In correlation with their business model the bars use organic and GMO free ingredients. The bars are Gluten free, vegetarian, and kosher. They pretty much covered their bases with those. Because the bars are made by Patagonia they participate in the 1% For the Planet program also. The ingredients list include seven organic ingredients that are whole foods, except the organic baobab fruit powder and organic apple juice concentrate. Although that is getting rather nit picking about the definition of whole foods.
I was surprised when opening the package that the bars was moist. For some reason I was expecting a dry granola bar style. The bar is highly aromatic and packed full of flavor. The bar is moist yet not oily as some whole food bars tend to be. Overall the flavor was very pleasing, and I would be interested in trying the two other varieties available. Knowing Patagonia's style I was a little disappointed to not find some unique packaging, that was either recyclable or easily burned (paper based, etc.). This is a common issue with individually packaged products and something I would like to see tackled in the industry. Potentially Patagonia can be the ones to spark the change. Other then that I would highly recommend the bars to the athlete looking for a responsibly sourced, whole foods based bar. These bars can be sourced from Patagonia.
*This bar was provided from my place of employment as a sample.